7 Reasons Why Eyewear Fanatics Are Loving David Kind
Born out of rebellion to fast fashion eyewear, David Kind was founded just two short years ago by David Barton in Venice, California. The company has been carving out a unique position in the eyewear market–particularly in the online eyeglass space. This is how they are doing it:
1. THEY PUT YOUR MONEY WHERE YOUR EYES ARE
Every eyeglass brand–whether selling for $7.99 or $799–use the word “quality” when describing their glasses. You’ve seen it online and offline: “Quality glasses for only $15 or $39 or $99!” The word is verging on, or has become, a buzzword without meaning. David Kind approaches things differently by starting with: Let’s make the best frames possible, make the lenses correctly using today’s technology, and sell them all for an honest price.
2. THEIR DESIGN IS IN THE DETAILS
As fellow Californian Charles Eames said, “The details are not the details. They make the design.” Take a close look. Then look even closer. From finely detailed filigree forged into the bridge or wire core, to genuine rivet construction–every detail is carefully considered. Each David Kind frame is designed in Los Angeles and handcrafted in Japan or Italy.
3. IT’S SCIENCE. THEIR LENSES ARE CLEARER
David Kind uses Trivex, never polycarbonate. There is something in optical science called the Abbe value. This is how material clarity is measured. It works like this: the higher the number, the clearer the material. Trivex has a 44 Abbe value. Polycarbonate is a 30. Polycarbonate is good for Nalgene bottles, but never for your eyes.
4. POUND FOR POUND, THEY’RE HALF THE PRICE
How? David Kind is a direct to consumer seller, so pricing is set by them. It is not dictated by the vision insurance companies as you will see with other premium brands. Simply by being an out-of-network eyeglass maker, they are able to reduce their price by 50% when compared to frames/lenses of similar quality. You can rest assured, that for $295, you will not find this level of product for less anywhere else.
5. THEY ARE MODERN DAY OPTICIANS
Your lens decisions are made by real human opticians based in California, not by algorithms. The company was founded by people who know eyewear. They prioritize following tried and true dispensing techniques, but leverage technology of today to bring the time tested processes around opticianry into your home.
6. PROOF IS IN THE PATENT
The team at David Kind love innovation. They’ve used their experience in fitting eyeglass lenses to develop an accurate photo measurement system that works on the same principles as the traditional in person method, but leverages technology to work remotely. The concept was so innovative and effective, that they patented it.
7. THEIR CUSTOMERS LOVE THEIR EYEWEAR KNOWLEDGE
They are quickly becoming the online resource for the experienced optical enthusiast. Customers love getting honest responses on topics from frame fit to lens type for their Rx.
Looking to decide for yourself? Give them a try via the link below–free shipping/returns.