Why Eyewear Lens Measurements Matter

We are revolutionizing the direct-to-consumer eyewear industry with our patented photo measurement system. This system allows us to keep our costs low, it is elegant in its simplicity, but we

Freshen Up for Fall

Change is in the air. A shift of seasons might mean you’re looking to freshen up your look or update your current prescription. Treat yourself (and your frames) to a

John Itiola | Performer

John Itiola, also known as Wordsplayed,  is a performer, entertainer and rapper based in San Diego. John Itiola has released three solo albums, and collaborated with Andy Mineo on a

Neutra & The VDL House 

We had the opportunity to photograph a lookbook at the Neutra VDL Studio and Residences. It is located in Los Angeles, along Silverlake Boulevard.  And designed by the Viennese-American architect Richard Neutra

Matt Delarosa | Small Business Owner

Matt Delarosa has built an incredible community surrounding his business, Ironsmith Coffee in Encinitas, CA. Founded in 2015, Ironsmith is the intersection of Matt’s passion and obsession with coffee. Over

New Arrivals : NihonXpress

We’ve always admired Japanese style and design. From sleek and minimal, to playful and bold, Japanese style is defined by a dedication to quality. From the beginning, David Kind has

The David Kind Gift Guide

We are so grateful for the support you’ve shown us this year and are so appreciative for those that are shopping small this holiday season. We’ve put together a few

Pete Panciera | Designer

We met Pete Panciera through the now online store Lone Flag, which has always been a community hub for creative connections in San Diego. Pete is the owner of Carlsbad-based

How To Wear a Mask With Glasses

During this unprecedented time, we’ve been asked to make adjustments to our lifestyles —  some that are small and some that are more substantial. As millions in the United States,

Summer Eyewear Style Guide

Summer is in full swing — bringing with it higher temps, beach days and lighter wardrobes. Freshen up your summer eyewear style with new frames that are on trend for

Eyewear Glossary

The array of terms and “lingo” used by eyewear professionals and optometrists can be intimidating. With that in mind, we’ve organized a glossary of essential terms to lead you through

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