Online Eyewear vs. Brick & Mortar
Online (Fast-Fashion):
Pros:
- Convenient
- Allows you to shop in the comfort of your own home
- Inexpensive
- Fast turn around time
Cons:
- Most likely will have a customer service rep with minimal optical knowledge
- Most likely lower quality frames and lenses
- Risk of frames not fitting correctly
- Risk of lenses feeling off
- they typically ask for your pupillary distance measurements, which leaves room for error or an extra step to get it from your doctor
- they most likely won’t take vertical measurements – will either center or use an average/algorithm
Independent Brick & Mortar:
Pros:
- Work one on one with a knowledgable eyewear technician or optician
- Typically more detail oriented
- Clearer understanding of your needs
- Most likely higher quality materials
- More likely to obtain accurate lens measurements
- manually take pupillary distance and vertical height measurement
- May carry unique brands
- Easier to get frames adjusted
Cons:
- Probably more expensive
- Usually takes longer to make
David Kind – Online Boutique – Best of Both Worlds
- Convenient
- Allows you to shop in the comfort of your own home with try-on set delivery
- Paired with an optician with great optical knowledge to guide you to the right pair
- Ability to customize (computer Rx, computer progressive, reading only, etc.) upon request
- Carries unique line
- Takes 10-14 working days to make eyewear
- High quality materials at an honest price
- Uses patented measurement system (measures pupillary distance and vertical height measurement using a photo of you in the glasses) More info here.