FORMERLY YES
When Brad and Jenna Holdgrafer were deciding on a location for the brick and mortar expansion of their online store, Formerly Yes, they made a conscious decision to avoid the
Julia Pott
Animator Julia Pott‘s motley crew of characters can be distinguished by their colorful, quirky and magnetic nature – similarly, this is how we’d describe their creator. It comes as no surprise
Kylle Sebree
How we choose to decorate our homes can be considered a reflection of who we are and what we cherish. Custom furniture maker Kylle Sebree recognizes how intimate and impactful
Art Deco Inspired
Similar to the Art Deco movement itself, the reign of Richfield Tower was a shortlived one (1929-1969). However, its architectural impact is forever etched in Los Angeles history and continues
LAUREN ELDER
Fellow native Angeleno, Lauren Elder, recently invited us into her studio downtown for an early preview as she preps for next month’s group exhibit at the Neutra Museum & Gallery
SUMMER PLAYLIST BY BLACK OPTICAL
If you’ve been following our Instagram, then you know we are big fans of Black Optical. We couldn’t be more excited to welcome them to California. On that note, they
Aleksandra Zee
After years of commuting from San Francisco to her work studio in Oakland, artist Aleksandra Zee has officially said farewell to the city of fog and tech startups and has
Jonathan Entler
Entler Studio’s ceramic work brings a whole new meaning to the possibilities of this often underestimated sculptural medium. Jonathan Entler creates mind bending pieces that seem to defy the notion that they began simply as clay,
Bruce Kalman / Knead & Co.
Since 1917 the vendors of Grand Central Market have been feeding the ever-growing and constantly changing population of Downtown Los Angeles. Here, people of all backgrounds and paths of life come
10 Year Frame Warranty
We’ve built our reputation by designing and producing industry-leading eyewear. The quality of our work is something we fully stand behind, so we’ve decided to guarantee our frames against defects
Bend Goods HQ
To kick off the official start of Summer, we paid a visit to our friends at Bend Goods at their HQ in West Hollywood…did we mention they have a pool? Inside and poolside, the
Taste & See: Mast Brothers
Mast Brothers chocolate is equal parts magic and method. Cacao beans come from faraway lands like Madagascar and Belize, and recipes boast unexpected flavor profiles, including herbs and smoke. Yet their
Lemons & Lillet
Tenaya Figueira knows how to throw a good party. The vivacious owner of The Old Fashioned Caravan runs her mobile event space out of charming refurbished 1954 Boles Aero trailer. Staying true
NEW COLORWAYS
We’ve added a few new colorways to two of our favorite styles. A bold Tokyo Tortoise in the Richmond style, and a subtle Matte Black and an elegant Havana to
The Perfect Eyeglass Fit – What To Look For
We make it our mission to help you find a frame you’ll love, and that fits as if it were tailor-made for you. We’ve found that the perception of a good fit
ALINE SMITHSON
Storytelling can easily be considered the oldest art form in existence. Stretching across a vast sea of mediums, stories define who we are, allow expression and bind us together. In our current digital
Looking for a perfect pair of round glasses? Check out the P3
A LITTLE HISTORY The P3: a wonderfully round design for eyeglasses, which originated in wire for military use and released in the early 1930s. After WWII, the shape was reimagined in
Edgar & Glori
Glori and Edgar are an inseparable pair. They create art together, they play together, and they live together in a quintessential Silver Lake apartment just steps away from the chaos of Sunset